It needs to be said, even when discussing the negative, that dA’s particular business model gives everyone a chance, which might mean the world to an independent artist who’s just getting started. In essence, your great mixed media piece about collective bargaining rights might be featured alongside a haphazard ballpoint pen sketch of Sonic the Hedgehog in a virtual gallery setting. There’s also the fact that anyone can upload something to the site and call it art, which (as all artists know), carries the sharpness of the proverbial double edged sword. If all of this is true, then why is deviantART shunned by so many artists? It’s probably one part content, one part reputation and one part name. In a USA Today article from 2011, dA co-founder Angelo Sotira said, “We have a larger global footprint … than all of the major museums in the world combined.” Deviancy Stunning watercolors and gorgeous pieces of animal photography sit right beside pencil drawings of characters from Naruto, simply because dA aims to be a social network for all artists. The sheer amount of content hosted on the site is vast and varied-and so is the user base. They can imbed their Twitter feeds and make blog posts for the benefit of their followers. Already-established industry titans like Adam Warren (Dirty Pair, Empowered), oil painter John Paul Thornton and photographer Lara Jade use the site just as avidly as hungry up-and-comers.Īrtists can sell various prints of their works to their followers and casual customers alike. Those numbers don’t put dA anywhere close to the level of say, Facebook, but it’s is a social network purely for artists-it exists outside the realm of teenage drama, baby pictures and Farmville requests. That same article states that dA has more than 14 million users, over 150,000 pieces of art are uploaded per day and each day sees 1.5 million comments posted. It is one of the world’s first comprehensive online communities formed around user-generated content, and it was up and running three years before Myspace, four years before Flickr and Facebook–and a whole decade before Aaron Sorkin and Hollywood decreed it the age of The Social Network.” But, in fact, deviantART was doing most of it first. In an article from January of last year, ’s Jennifer Wang wrote, “If it sounds like what other social networks have been doing for years, well, that’s because they have been doing it for years. So there has to be something to this, right? Let’s take a look through the good, through the bad and though the history of the whole thing. What’s more is that deviantART has so many tutorials in place and so much interaction with its community because it actively wants artists to succeed. In a report from August of last year, Business Insider rated deviantART as the 13th largest social network on the internet. Though the site is awash in crudely drawn science fiction and anime fan art, there’s much more to it than that-including a number of success stories. Although it’s loaded with both resources and features, some aspects of the site bar it as a credible avenue for sales and promotion in the mainstream art world. Edward enjoys blogging about art, art history, design, and home decor.ĭeviantART (often abbreviated as ‘dA’) has been around for 12 years, but it still isn’t recognized as a viable marketing strategy by many artists. Edward Stuart is an artist, writer, blogger, and decoration enthusiast.
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