Amazon launched the program in Germany, Japan, and the United Kingdom in 2007 in France (as "Amazon Premium") in 2008, in Italy in 2011, in Canada in 2013, and in India on July 26, 2016. In 2005, Amazon announced the creation of Amazon Prime, a membership offering free two-day shipping within the contiguous United States on all eligible purchases for a flat annual fee of $79 (equivalent to $110 in 2021), as well as discounted one-day shipping rates. The platform is designed for artisans to sell their good directly to the public, similar to the platform Etsy. In October 2015, Amazon announced a new handmade marketplace called Handmade By Amazon, already having 5,000 sellers from 60 countries and 80,000 items for sale. Since the summer of 2018, the service has also been available on the European marketplaces in Germany and Great Britain. On September 30, 2015, Amazon announced the launch of Merch by Amazon, a service intended to help content creators generate revenue through the sale of branded T-shirts and other merchandise items such as long sleeve shirts, sweatshirts, hoodies and PopSockets grips, designed by creators and sold, produced and fulfilled by Amazon. In 2015, a study by Survata found that 44% of respondents searching for products went directly to. In 2014, Amazon sold 63% of all books bought online and 40% of all books sold overall. In July 2014, Amazon said it would invest $2 billion (Rs 12,000 crore) in India to expand business, after its largest Indian rival Flipkart announced $1 billion in funding. In 2013, Amazon launched its site in India, Amazon.in. Īmazon's Subscribe & Save program offers a discounted price on an item (usually sold in bulk), free shipping on every Subscribe & Save shipment, and automatic shipment of the item every one, two, three, or six months. Amazon also owns other e-commerce sites like, , and. It is part of Quidsi, the company that Amazon bought in 2010 that also runs the sites (baby), Wag.com (pets), and (toys). In 2012, Amazon announced the launch of for buying green products, including groceries, household items, and apparel. AmazonFresh also operated pick-up locations in the suburbs of Bellevue and Kirkland from summer 2007 through early 2008. Delivery was initially restricted to residents of Mercer Island, Washington, and was later expanded to several ZIP codes in Seattle proper. Customers could have orders delivered to their homes at dawn or during a specified daytime window. In August 2007, Amazon announced AmazonFresh, a grocery service offering perishable and nonperishable foods. As of October 2014, Amazon Marketplace is the largest of its kind, followed by similar marketplaces from Sears, Rakuten, and Newegg. Auctions and zShops evolved into Amazon Marketplace, a service launched in November 2000 that let customers sell used books, CDs, DVDs, and other products alongside new items. Later, the company launched a fixed-price marketplace business, zShops, in September 1999, and the now defunct partnership with Sotheby's, called, in November. However, it failed to chip away at the large market share of the industry pioneer, eBay. The company launched Auctions, a web auctions service, in March 1999. 9 Private labels and exclusive marketing arrangementsĪmazon product lines include ( books, DVDs, music CDs, videotapes, and software), apparel, baby products, consumer electronics, beauty products, gourmet food, groceries, health and potty for those who wanted and many sexual items personal-care items, industrial and scientific supplies, kitchen items, jewelry and watches, lawn and garden items, musical instruments, sporting goods, tools, automotive items and toys/games.
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